team
Tabea Soriano
Principal
Journey

In 2015, I decided to quit a fashion start-up after three years, leaving unvested shares on the table. I’d joined as a founding member, charged with building a domestic supply chain and product development process from the ground up. It was thrilling work, but our momentum was often slowed by gaps in leadership and fragile processes, and I had reached a breaking point with the constant snags and frustrations. Today, I know these to be challenges familiar to most new enterprises. At the time, though, they left me searching for another way. 

That summer, my brother handed me a copy of Laloux’s Reinventing Organizations, which gave language to the stagnation I had felt in so many workplaces. It set me on a path of noticing: how systems shape behavior, and how leadership is as much about presence as it is about direction.

In the years that followed, those insights continued to unfold. As a fractional co-founder for hire, I partnered with emerging brands to operationalize bold ideas, helping founders turn vision into reality. At the same time, I built a strategy consulting practice, advising established apparel companies as they set ambitious sustainability goals. Over time, however, I saw too many of these plans languish in committees and inboxes, not for lack of vision but for failures of alignment, conviction, and follow-through.

The contrast between those two worlds was stark: established companies suffocating under bureaucracy, start-ups mired in chaos. Both revealed the same truth: aspiration isn’t enough. What matters is how leaders show up, how people work together, and how systems are designed to support them. 

This knowing has led to a deep commitment to supporting leaders in navigating that interplay. At The Ready, I helped companies design the systems and structures that shape how people work together. At Trium, I’ve been able to deepen this work, helping leaders align around strategy while stepping into the harder inner work of leading.

Outside of Trium, I live a grounded and contemplative life in upstate New York with my partner, a woodworker, and our spunky tuxedo cat, Isa. 

What Clients Say
“Working with Tabea and her colleagues has been the single most transformative leadership experience of my career. In just one year, our team adopted a fundamentally new strategic operating rhythm. Beyond improved metrics, what truly stands out is Tabea’s combination of empathetic coaching, strategic rigor, and relentless practical follow-through. I see the difference in how our leadership team now collaborates, how we hold outcomes publicly, and how we stay committed to our essential intent. I can say without hesitation: this was the most meaningful engagement of my entire 30‑year career.”
Fortune 50 Company
VP, International Expansion
“Tabea has a unique ability to piece through thoughtful conversation and pull out the core elements, void of distraction. A through line that connects. She has helped me see the basic elements, what is important, what I’m truly saying. I heard someone talk about an idea that feels right about my time with Tabea. That I’ve... come to know that which was always true… and then I can choose to act with this knowledge.”
Specialty Food Distributor
SVP of Sales & CX